Task #5

It shines like the sun but colorful as the rainbow, where you can find the flavor that enlightens your heart.

This week’s task was to create a metaphor for a Colombian product that was going to be sold in a foreign market. The product I chose was the gummy candy which I absolutely love. There will be various flavors according to the fruits that we produce and the color that they have. I’m going to explain the metaphor by parts. Shining like the sun means that they are very shine and have a crystal clear look, you can see through the gummy. Colorful as the rainbow because the variety of colors and flavors that they have (mango- yellow, lemon-green, strawberry-red, mandarin-orange, blackberry-purple, guanabana-white, pineapple-yellow etc.). Also because each package of gummies has all the colors with which you can make a rainbow, and when you eat them they have such a delicious taste that they make your day happy.

For my foreign partners involved in the business I would recommend:
• To do various food tasting in different malls so people can get familiar with the flavor of some fruit that they probably have never hear of like Guanabana.
• That an objective is that the customers experiences new flavors of colorful gummies that are made from fruits and not artificially.
• Find a distributor in the foreign market to take the gummies to the candy stores.